Paul McGillick provides a range of specialist services that include:
  • Managing media relations

  • In an increasingly competitive market, architecture and design businesses need to manage how they present publicly and in a way that goes beyond the capacity of standard PR agencies.

    With his publication history and extensive experience in the architecture and design press, Paul McGillick can help develop and implement strategies to effectively position these practices before the public and before potential clients.

  • Producing the materials needed for a successful media interface

  • Paul can assist architecture and design practices – in fact, any organisation at all – determine what kinds of publications best suit their marketing strategy and how to accurately target those publications.

    This support begins with conceiving and writing the texts, right through the production process to publication.

    To get a feel for the range of Paul’s work in this field look at his case study of Dutch workplace specialists, Veldhoen & Co's Macquarie Bank in Sydney, Concrete, Metal, Glass, on Malaysian commercial architecture practice, Hijjas Kasturi, and his light-hearted Ullr, history of theUllr ski lodge in Perisher Valley.

  • Directing photo and video shoots

  • Architecture and design firms have varied but very specific needs in terms of photographic documentation. Increasingly, they also have a need for video clips, either to supplement the still images on their websites or for presentation purposes.

    With his extensive experience in television, radio and publishing, Paul has the ideal skills and experience to help these firms refine and promote their brand.

  • Public speaking

  • Given the diversity of his professional interests, Paul is not surprisingly required to talk publicly about a wide range of topics in the domains of architecture, art and design.

    He is also able to fulfil a very specific need, namely moderating specialised seminars which require an mc with the ability to hold an audience, but who also knows the topic well.

  • Facilitating the development of new branding strategies

  • As we emerge from the global financial crisis, architecture and design practices who have been hit hard by the down-turn are reviewing how they present themselves, how they market their services and how they read changing community needs.

    This requires a degree of re-branding and new media strategies facilitated by someone combining detailed knowledge of the sector, media experience and corporate communication skills.

  • Presentations and Competitions

  • Many architects experience difficulty in communicating clearly and directly when making presentations to clients and competition juries, thus compromising their prospects.

    This problem can be addressed by a thoughtful review of written documents, through the collaborative preparation of oral presentations and by coaching in the delivery of those presentations.

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